If you are a hairstylist or just a color enthusiast, this bundle is a DEAL! TOTAL VALUE ~$390 - 18 JOICO Lumishine YouthLock (collagen based, permanent grey coverage) colors - 1 JOICO AgeDefy (permanent grey coverage color) - 17 JOICO LumiShine Permanent Color - 1 L’Oréal Hi Color in Red Hot - 1 Koleston Express Color in 7A (permanent grey coverage in 10 mins) - 1 JOICO LumiShine Red Intensifier additive for permanent hair color Youthlock is normally $9.51/tube= ~$186 with tax value LumiShine is normally $9.03/tube= ~$177 w/ tax value L’Oréal Hi Color ~$10/tube Koleston ~$9/tube Great deal now that everything has gone up in price!