Effortlessly neutralizes warmth and enhances brightness, keeping blonde, gray, and platinum hair vibrant with the nourishing power of blueberry and purple yam. Banish Brass: Significantly brightens blonde hair and instantly neutralizes yellow tones for vibrant, brass free hair. Deep Hydration: Unlike other purple shampoos, ours leaves hair with long-lasting softness and hydration. Strength & Shine: Strengthens and protects hair, promoting healthier, more resilient strands. Your Healthiest Blonde: Specially designed for your brightest, healthiest blonde. Made for all blonde, lightened, and grey hair, and extension approved. EXTENSION APPROVED: Goldie Locks® hair care is thoughtfully formulated to extend the life, vibrancy, and integrity of hair extensions. SHAMPOO SCENT: Coconut Sandalwood Musk