OWN A PART OF HISTORY! After the death of Hugh Hefner and the disassembling of the Playboy dynasty these original items are collectible and becoming more and more difficult to find. In the 1960's the Playboy Club membership became a status symbol. Only 21% of all key holders ever went to a club. At $25.00 per year per membership, Playboy grossed $25 million for every 1,000,000 members. Metal Playboy keys were required for admission to the club and this was the key fob that they attached to that membership key!! See google and look up “playboy key card/keychain for reference”