These are Disney Parks merchandise, specifically designed to light up, as indicated by "Glow Ears" in the product name and the warning about button cell batteries. The design features elements from Disney's Haunted Mansion attraction, including the iconic stretching portraits on the ears. The "50" logo signifies a 50th-anniversary celebration, likely for the Haunted Mansion attraction at Disney Parks. The product includes a warning about button or coin cell batteries, emphasizing the hazard if swallowed and advising immediate medical attention if ingested.