Purifying Vinegar Shampoo Retail $50. VIP $35 A gentle cleanser that purifies without stripping the hair, leaving strands looking and feeling fresh and clean. Why It Works This high performance shampoo is infused with Apple Cider Vinegar and Natural Fruit Acids (AHAs) to help reduce excess oil, stubborn product buildup and environmental pollutants that cause lacklustre hair. Benefits • Reduces excess oil and restores balance to the scalp • Removes dirt, oil and product buildup • Neutralises the dulling effects of environmental pollutants