Authentic, taken out of box to see the color pattern. Still zip tied to the case, never taken off and held. you have to try very hard to scan that tag on the doll especially when I’m not removing the doll from the white casing, annoying lol. Everyone’s having these issues with the new qr tags same on normal new gen labubus 💀 maybe you’ll do better when it’s removed from its case. The box will scan no problem with the code. It’s cute but I have 2 and this is the one that I chose to rehome :).