Gucci Beauty Pink Heart Mirror & Silky Pouch Set What is novelty or Gift of purchase item? Novelty gift or gift of purchase gift is an item gifted to buyers who spend a lot of money in the makeup or perfume section of example (Dior, Chanel, YSL, Prada etc. counter or website) these products are manufactured by 3rd party companies, not the actual brand. There are different items that are distributed in different countries.