Brand NEW in box, full-size (1.4 g) Alleyoop 11th Hour Cream Eyeshadow & Liner Stick in the shade Plum Up (warm amethyst shimmer). Easiest ever, life, proof eyeshadow. Glides on creamy, then dries down to a soft, natural finish that’s waterproof, sweat-proof, and crease-proof. Blends effortlessly with just fingers or a brush, and layers like a dream - no makeup skills necessary.