Aveda shampoo for vibrant color protection. Gentle cleansing formula. Brand-Aveda Item Form-Cream Hair Type-All Scent-Citrus, Floral Age Range (Description)Adult Material Type Free of Silicones, Mineral Oil, Parabens, Petrolatum, Paraffin, Formaldehyde & its Donors, Sulfate Cleansers and Synthetic Fragrance. • Color Protection Shampoo: Aveda Color Control Rich Shampoo gently cleanses medium to thick hair types without stripping to minimize fading hair color. Safe for color-treated, highlighted, and chemically processed hair. Leaves hair soft and shiny. • Prevents Hair Color Washout: Naturally derived "magnets" instantly neutralize color-dulling particles to help protect your hair when you wash. Dual-charged molecules create a protective shield to keep water from penetrating into hair, reducing color washout. • 98% Naturally Derived*: A plant-derived formula helps reduce color fade, while omega-rich apricot oil leaves hair nourished. • How to Use: Massage into wet hair from roots to ends. Rinse. Follow with Color Control Conditioner and Leave-In Treatment. • Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved