Founded in 1977 by josie natori, the natori company has stayed in business by being at the forefront of the fashion world with innovative and aesthetically pleasing designs. Expanding on natori's popular bliss perfection collection with a super soft, unlined underwire that gives you a natural shape and modesty without bulky pads. signature 360° stretch fabric and plush lace trim for softness and support that moves with you 3-ply molded fabric cups offer a natural shape without seams or padding (no cup pad or foam) center gore is finished with stabilizer and sewn specially for comfort plush elastic at underarm, top and bottom back for ultimate all-day comfort without dig-in plush matte adjustable straps and 3 row of hook & eyes for your perfect, individual fit Bin ready to ship