This is an absolute must have for any Hello Kitty fan. I have 2 that I use everyday and love them. This awesome little kitty measures approximately 2 x 2” when fully retracted. It will measure 36” comfortably. You push her nose to retract the tape measure. Well made. It will come new in the package and never opened. Please view all photos carefully as they are part of the description as well. Comes from a clean, smoke free and dog friendly home. All of my items are guaranteed authentic. 12