Contagious: Why Things Catch On - 2013 Hardcover By Berger, Jonah - VERY GOOD

Dive into the world of consumer behavior and viral marketing with Jonah Berger's "Contagious: Why Things Catch On." Published in 2013 by Simon & Schuster, this hardcover edition offers insights into the fascinating realm of advertising and promotion. With a focus on marketing trends and general consumer interactions, this book is a valuable resource for both young adults and adults interested in the intricacies of business and economics.Berger's work spans across 244 pages, presenting a nonfiction narrative that is both informative and engaging. The book measures 8.4 x 5.5 inches, with a slight height of 0.9 inches, making it a convenient size for reading at home or on the go. Complete with a dust jacket to preserve its quality, "Contagious" is a uniting read for those passionate about the dynamics of societal trends.