Outerknown is a sustainable clothing brand known for its commitment to quality, material, and consciousness. The brand emphasizes an understated approach to design and an overstated approach to sustainability, aiming to raise the standard for sustainable design in the fashion industry. Outerknown uses 90% of its fibers from organic, recycled, or regenerated materials, and is dedicated to fair labor practices and ethical production. The brand also focuses on reducing waste through its resale platform and aims to become fully circular by 2030, promoting responsible and sustainable practices in the industry.