Hello Kitty 50th Birthday magazine by TIME 4/2025 As Hello Kitty turns 50, she is still one of the most recognizable and beloved characters in the world, credited with spreading Japan’s "cute" or kawaii culture and paving the way for franchises including Pokemon and Super Mario. She is adorable, and she is sweet. She is surrounded by loyal friends and family including My Melody, Dear Daniel, and Kitty. She has done collabs with brands from Nintendo (Animal Crossing) to Balenciaga and Sephora. This TIME Hello Kitty special issue celebrates Sanrio’s bewhiskered star with the inside story of her success and a tribute to the ardent fans and collectors who made it possible. Original store edition - not copy. Excellent gently used condition. Bundle up to 5lbs and save!