Advertising Agency and Studio Skills Third Edition, 1981 by Tom Cardamone Vtg

Step back into the golden era of pre-digital design with Advertising Agency and Studio Skills (Third Edition, 1981) by Tom Cardamone, published by Watson-Guptill Publications. This 160-page hardcover book is a comprehensive guide to traditional graphic-arts techniques — from paste-ups and phototypesetting to line art, halftones, and mechanical layout. Perfect for collectors, designers, and students interested in the hands-on methods that defined professional studio work before the digital age. Features: Third Edition, revised and updated (1981) Over 250 illustrations and diagrams Detailed chapters on studio tools, mechanical layout, printing processes, and scaling Classic instructional diagrams on type, photo retouching, and production methods Author bio and vintage dust jacket with original $12.95 publisher’s price Condition: Excellent vintage condition — clean pages, tight binding, light shelf wear on dust jacket. A fantastic addition to any graphic design library or mid-century advertising collection. Specifications: Hardcover with dust jacket Publisher: Watson-Guptill, New York ISBN: 0-8230-2716-6 160 pages, 6" x 9" Keywords: vintage graphic design book, 1980s advertising reference, printing process manual, illustration techniques, typography history, paste-up era, mechanical layout, design studio skills, visual arts textbook, Watson-Guptill.