Advertising. Purple cow set of three business books
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The book presents Godin's personal belief that creative advertising is less effective today because of clutter and advertising avoidance. The book advocates that companies produce remarkable products and target people who are likely to spread word of mouth about the product
Purple Cow
The Big Moo
The Dip
Set of three books by Seth Godin. Books for tips on business. Hardcover.
BR0620GB00
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