Advertising in Modern Life by John Gloag – 1959 First Edition – Dust Jacket

This is a first‐edition hardcover of Advertising in Modern Life by John Gloag (published by William Heinemann Ltd., London, 1959). The jacket design is credited to Jim Blackwell (as noted on the front flap). The contents include 11 chapters covering the role of advertising, historical background, the press, the advertising agency, media, creative work, commercial television, public relations, and the place of advertising in modern society. The list of plates follows page 184 and includes trade cards, advertising posters (e.g., “Persil and Bourn-vita,” “The Kitchener recruiting poster,” illuminated signs in Piccadilly Circus at night). The binding is cloth, printed in Great Britain by The Windmill Press Ltd., Kingswood, Surrey. Condition: Good Vintage Condition The dust jacket shows light edge wear and a small closed tear at top of spine. The binding is tight. Pages are clean with faint toning typical of age. No inscriptions. Dimensions: Approx. 22 cm tall (based on publisher specs). Includes: Dust jacket; full-text; plates as listed; original cloth binding. Why this copy is interesting: 1959 first edition – desirable for collectors of mid-20th-century design, advertising history, and British non-fiction. The period and subject matter align well with vintage/collector interest in advertising ephemera and visual culture of the 1950s. The jacket designer credited adds appeal for design-savvy collectors.