Amika The Kure

WHAT IT IS a reparative, multi-tasking hair treatment that strengthens hair, reduces breakage + prevents future damage WHY IT’S SPECIAL multi-tasking…what, like it’s hard? this fast acting rinse-out treatment doubles as a leave-in to strengthen your strands and repair damage in a mere 60 seconds. multi-tasking has never been so easy. 2.4x stronger* hair with 74% more repair* and 58% less breakage* innovative bond cure technology - packed with bond cure technology, this treatment targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear. plant butters + vegan proteins - formulated with both plant butters + vegan proteins, multi-task is rich in nutrients like omega fatty acids, vitamins, and minerals, + can provide keratin-like benefits from a plant source. *compared to control after three uses, clinically tested for repair, strength, and anti-breakage WHO IT’S FOR made especially for those with damaged hair due to everyday heat, environmental stressors, and chemical treatments WHERE IT'S MADE canada