Antique Ceramic Inkwell Cetem Ware Purple florals gold gilded 1920's

Antique Ceramic Inkwell Cetem Ware Purple florals gold gilded 1920's Stands 2 3/8" tall , base is 5 1/2" Factory was located in Newcastle upon Tyne, England. The mark indicates it was made from 1908 -1930 ...we place it in the 1920's... Castle surrounded by sunburst and "Cetem Ware", first registered in 1908 and used through until the 1930s. Also found without the sunburst, particularly on whitewares such as jelly moulds. In 1908, with the sale of the packaging goods still buoyant, Maling introduced a new trading name for their decorative wares. This was Cetem - being a phonetic abbreviation of CT Maling and Sons. The following three decades were to be Maling's heyday. A succession of designers was employed to take the pottery from the years of post-Victorian elegance through to Art Deco exuberance. By the 1920s Maling was producing over two hundred new designs a year in a successful attempt to meet the changing tastes of the British public. Many of these designs were from the hand of the father and son team Lucien Emile and Lucien George Boullemier.