CEO of Oluchi Beads

Our Story & Growth 🌱❤️ Oluchi Beads is a handcrafted luxury beaded bag and accessory brand founded by our passionate maker, Sarah Ibewuike. Oluchi Beads has scaled from a solo operation to a team that includes skilled artisans in Africa, producing up to 50+ unique bags each month. Every bag is more than just an accessory, it’s a piece of art made with care. Our bags and accessories aren’t just stylish, they’re meaningful. They reflect cultural richness and artisanal heritage, rooted in bead-making traditions that go back generations. Beads carry deep significance in many parts of Africa. They represent identity, story, and craftsmanship. Our Audience💫 Our customers are creative, confident, free-spirited, expressive, and appreciate handmade luxury. They value individuality and gravitates toward brands that feel artistic, feminine, and unique. They love that each piece is crafted by real hands. They want accessories that stand out and beaded bags that feel personal, unique, and expressive. Brand Vision📈 Our vision is to build a global brand that celebrates unique handmade fashion items that customers are yearning for, while making beaded luxury accessible. To continue scaling our production sustainably and ethically, creating real opportunities for artisans in Africa. To inspire people to wear accessories that are not only beautiful but also tell a story of culture, craft, and community.