COPY - Free with purchase of more than $100 - NWT Clarins "Feed the children" t…

Eleven years ago, French beauty brand Clarins revolutionized the industry’s gift-with-purchase approach thanks to a collaboration with FEED. It was a chance encounter between Lauren Bush Lauren and Christian Courtin-Clarins that led to the breakthrough concept that to this day has provided more than 34 million hot meals to school children around the world. The pair quickly coined the term “Gift-With-Purpose” and 11 years on, the program is helping to tackle childhood hunger. This is the tote bag that matches the pouch that was released in 2022