Counterblast - Marshall McLuhan - 1969 First Edition

A provocative manifesto in the form of a typographic explosion, "Counterblast" showcases Marshall McLuhan at his most experimental and visionary. Part cultural critique, part artistic statement, this groundbreaking work abandons traditional linear prose for a dynamic collage of fragments, slogans, and visual layouts that mirror the fragmented nature of electronic media itself. McLuhan dissects the collision between print culture and the emerging electronic age, arguing that we are living through a revolutionary transformation that demands new forms of perception and expression. Through his radical typography and mosaic approach, he demonstrates how the medium truly becomes the message, creating a reading experience that embodies his theories about how different media reshape human consciousness. "Counterblast" stands as both a brilliant analysis of media's impact on society and a daring experiment in communication that anticipated the hyperlinked, non-linear information structures of the digital age. Challenging reading for anyone seeking to understand how technology reshapes not just what we think, but how we think. Counterblast - Marshall McLuhan. Designed by Harley Parker Published 1969, McLelland and Stewart, Toronto Hardcover. Approx. 5.5x8in. 143pp. Some slight discoloration on front page (see photo). Otherwise in good vintage condition.