Creative Advertising & Ideas Unleashed Pricken Yamamoto Two Art / Design Books

Lot of two highly illustrated art books on advertising and design. Good used condition, no major flaw. Creative Advertising: Ideas and Techniques from the World's Best Campaigns - New Edition Mario Pricken, 2008 263 Pages Softcover "Unravelling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color" Ideas Unleashed (English and Chinese Edition) by Akiko Yamamoto (Editor), Emi Nishioka (Editor), 2009 P I E Books 165 Pages Harcover