Customer-Centric Marketing by: Aldo Cundari

Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers by: Aldo Cundari Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. Signed copy Good condition 3.2/5 on Goodreads