Fairchild's book of window display - vintage 1973 guide to window advertising

Back in the glory days of retail commerce, before Amazon, before the internet -- before Poshmark! -- having a good window display was essential to draw in shoppers, and to communicate the 'vibe' of a store to passerby. Window displays were a huge part of the lived-experience of the big city. Fairchild's book of window display shows how various motifs, colors, and design techniques are used to promote the merchandise and philosophy of various retail establishments. Looking back this book is now a fascinating glimpse into the commercial culture of the era. - Fairchild's book of window display - Shirley Joel Published 1973, Fairchild Publications, Inc. Hardcover. 182pp Approx 11x9in. Book is in good condition; a couple minor dings to the edges. The cover in the photos looks black but it's a very dark blue.