Fido Dido 7 UP doll Vintage

Fido Dido - The mascot for 7 Up that began life as a cartoon character created by Joanna Ferrone and Sue Rose. Rose first sketched him on a napkin in 1985 and then she and Ferrone made T-shirts with the slogan "Fido is for Fido, Fido is against no one". This is in good used condition. The tag shows sign of wear and it's a wee bit dirty, but just a bit. There is a pink stain on his back, you can see it in one of the photos, near the word "age". The price reflects these issues. Regarding the words- the darkest words are printed on the fabric, the lighter words have been written on with a pen. I don't know the history here, sorry.