Financial Management: A Primer 2/15$

The perfect guide for the non-finance expert who needs to digest and react to financial data. Managers and investors operating in the post-dot-com, post-Enron, post-WorldCom business world cannot afford to remain fuzzy about the financial environment in which their firms, or investments, exist. This clever book, by longtime M.B.A. teacher and consultant Stephen R. Foerster, eliminates the fuzziness. The goal of this short and simple text is to make arcane financial data and reports crystal clear for non-finance managers and executives. Covering industry analyses, annual reports, balance sheets, income statements, cash-flow assessments, long-term financing decisions, debt-equity decisions, time value of money calculations, and valuation measurements, this book contains invaluable, but often hard to find, information essential for the knowledgeable manager and investor. In addition, lengthy examples and exercises using actual financial data from Cola-Cola and Wal-Mart give the reader real-world numbers for the issues treated in the text.