Johanna Parv Bolero Avant Garde Streetwear Medium Designer Made in London

NWOT New without Tag Made in London Super soft Packable hood Johanna Parv is an Estonian-born womenswear and accessories designer based in London. Parv established her namesake label after graduating from Central Saint Martins' MA fashion course in 2020 and was an Isabella Blow Foundation scholar. Johanna Parv has cast her creative eye over the once monotone landscape of sportswear and represents just that when it comes to reinventing a classic. Inspired by the women that cycle the busy and oftentimes dangerous streets of London, Parv blends chic, sartorial structures with the more technical accents found in activewear.