Brand new in box. Shade: midtown cool mauve. A silky matte lipstick that delivers 12 hours of full-coverage colour and eight hours of moisture. ALL BENEFITS Conditions and nourishes lips Immediate and 8-hour moisture Comfortable formula Lips look visibly fuller, 12 hours Long-wearing and colour-true, 12 hours Non-feathering and non-bleeding, 12 hours Non-flaking and non-caking, 12 hours