McGraw Hill Connect Marketing Fifth Edition The Core ISBN-10 ‏ : ‎ 1259269264

Kerin Marketing: The Core, provides students and instructors with a fresh and exciting introduction to marketing. The Fifth Canadian Edition builds on the strengths of the previous editions, adding new elements that make the material even more interactive, engaging, and relevant. Marketing: The Core is designed so that students learn and enjoy learning about marketing. It is current. It is real. It reflects marketing in Canada. Publisher ‏ : ‎ McGraw Hill Ryerson; 5th edition (Jan. 31 2018) Language ‏ : ‎ English Paperback ‏ : ‎ 480 pages ISBN-10 ‏ : ‎ 1259269264 ISBN-13 ‏ : ‎ 978-1259269264 Item weight ‏ : ‎ 889 g Dimensions ‏ : ‎ 21.59 x 1.78 x 27.43 cm