๐ More Than a Motorcycle: The Leadership Journey at Harley-Davidson HC Book
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- More Than a Motorcycle: The Leadership Journey at Harley - Davidson by Rich Teerlink and Lee Ozley
- In the late 1980s, Harley-Davidson beat back an assault by Japanese competitors and engineered a remarkable financial turnaround. But it subsequently faced an even more formidable challenge: maintaining and improving on its success in the absence of an external crisis. To answer this challenge, then-CEO Rich Teerlink, partnering with organizational consultant Lee Ozley, threw out the top-down strategies that had just saved the company and began building a different Harley-one that would bedriven not by top management, but by employees at every level. What happened next is the stuff of turnaround legend.
More Than a Motorcycle is the story behind the story of the purposeful transformation of an American icon, as told by the two individuals most deeply involved in that decade-long process. The book chronicles the victories and setbacks along Harley's difficult journey from a traditional "command-and-control" culture to an open, participative learning environment....
- Hardcover book with dust jacket by HBS Press
- Nice condition / minor wear
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