NEW! Kenra Red semi color

Direct dye Key benefits 7 Primary-focused shades for ultimate creativity & 6 wearable shades Improved vibrancy and longevity of up to 50 washes Larger, 4 oz. size for cost-effective application Technology Kenra Color incorporates Balancing Complex 5, a proprietary blend of five essential haircolor attributes. 1. Vibrant, long-lasting color 2. Intense shine 3. Improved condition and manageability 4. Gentle formulation 5. Outstanding coverage and color saturation