New! Pure Anada Mascara, Black, Natural, Sensitive, Vegan, Canadian

Finally, a natural mascara you can feel good about putting on your lashes! It is naturally paraben-free, gluten-free, and mercury-free. You will be amazed at how well this mascara builds volume and length to your lashes. At Pure Anada, they trust that this will be the natural mascara you’ve been waiting for! Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. And yes, Pure Anada mascara is also vegan. How to use: Apply to the eyelashes by starting as close to the eye as possible and gently pulling through the lashes. Allow to dry and apply another coat if desired. Pure Anada Mascara is great for layering! New Packaging: Pure Anada is so excited to be offering several of their products in beautifully designed custom, recyclable boxes! Why the change? The goal for their brand was to create a product with minimal excess packaging. Hence, the reason they never had boxes in the past. However, they realized that by the time they apply a plastic shrink wrap and label, they are creating more waste than a streamlined, cardboard box that is recyclable. Aqua, CI 77499, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin, Myrica Pubescens (Bayberry) Fruit Wax, Pullulan, Glyceryl Caprylate, Oleic/Linoleic/Linolenic Polyglycerides, Xanthan Gum, Simmondsia Chinensis Seed Oil, Sodium H