Olaplex Purple Shampoo No.4P Blonde Enhancer Toning Shampoo 250 mL
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C$36 C$46
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Sephora website product description:
What it is: A purple shampoo that leaves blond, lightened, and gray hair soft, hydrated, and 3X brighter.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Brassiness
- Color Safe
- Dryness
Key Benefits:
- Boosts hair’s brightness by 3X
- Neutralizes yellow tones
- Hydrates hair
Highlighted Ingredients:
- Microfine Pigments: Evenly tone and brighten by reaching porous areas of hair.
- Shea Butter: Nurtures, replenishes moisture, and detangles for soft, shiny hair.
- Olaplex Bond-Building Technology™: Promotes strong, healthy-looking blond and gray hair.
What Else You Need to Know: An essential addition to any blond-maintenance routine, this highly concentrated purple shampoo not only cleanses and tones but also hydrates and repairs. Its sulfate-free formula produces a rich lather that neutralizes brassiness and boosts brightness after just one use. It’s designed for all shades of blond, lightened, and gray hair—whether your shade is natural to you or created by a stylist using an all-over color or balayage technique.
Clinical Results: When compared to 3 of the top US purple shampoos (in premium retail and salons) in 2022, this product produced:
- 3X brighter hair
In an independent consumer-perception study of 60 women with bleached/color-treated blond hair:
- 91% agreed hair was less brassy
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