This website requires JavaScript.
chadclothes
Updated 2 days ago
chadclothes
Updated 2 days ago

Online Shopping Intentions: Antecedents and Moderators of Shopping Intention For

C$20 C$109

Size
Like and save for later
Add To Bundle
In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers' online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers' everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers’ online shopping experience.
Shipping/Discount
  • Seller Discount: 20% off 3+ Bundle

  • C$12.49 Expedited (1-7 day) Shipping on all orders

Posh Protect: Buyer Protection Policy

Get your order as described or receive your money back. Learn More.

Find Similar Listings

About the seller

chadclothes

@chadclothes

Last Active: 6 hours ago

View Closet

583

Listings

55+

Sold Listings

1 day

Avg. Ship time

3

Love Notes

About the seller

chadclothes

@chadclothes

Last Active: 6 hours ago

View Closet

583

Listings

55+

Sold Listings

1 day

Avg. Ship time

3

Love Notes