Operation Wish/Reve ornament

Sears launched Operation Wish in 2006 in coordination with what was Canadian Forces Personnel and Family Support Services, now Canadian Forces Morale and Welfare Services. The program began as an initiative to send Sears Wish Book catalogues to deployed troops so they could place discounted orders for loved ones back home. Then the Christmas gifts were delivered to the door by Sears employees. 60th anniversary 2012 released December 4th Today Sears launched the 7th annual Sears Operation Wish and will be selling a limited edition commemorative "Support Our Troops" Christmas ornament in support of Canada's million strong military community and families. The ornament, a large red bulb emblazoned with Sears 60th Anniversary and the gold signature "Support Our Troops" ribbon, will be officially unveiled today at a special ceremony at the Sears Laurier store.