Package Design: An Introduction to the Art of Packaging - 1981

"Life is a package. Of many forms... for many purposes. Like life, packaging takes on many forms. Rarely does it exist only as a package. Its justification is the product within. The better it is done, the more it becomes a part of the product it serves. If we see it, we think we know it, seldom do we realize the many components of which it is made, the functions it serves, the arts and technologies from which it is drawn and sculptured. Above all, it is incredibly complex..." A glimpse into early 80s thinking around package design! - Package Design: An Introduction to the Art of Packaging - Laszlo Roth. Published 1981, Prentice-Hall, Inc. Englewood Cliffs, New Jersey Hardcover. Approx. 8.5x11in. 212pp. In good vintage condition.