Pandora charm

The ALE marking The first and most notable marking is the three letter marking “ALE”. This marking comes from Per Enevoldsen, the original founder of the Pandora jewelry company, and are the initials of his father Algot Enevoldsen. All Pandora charms and and accessories will have this ALE hallmark engraved on the piece, usually close to where the sterling silver or gold mark is. If the piece does not have this mark, then for sure it is not a genuine Pandora piece. This used to be an easy identifier of a counterfeit, but the imitators out there are getting better at copying the Pandora pieces and will often include the ALE mark now so it’s not a guaranteed indicator.