Permanent silver hair color

Cosmetic World has recommended Schwarzkopf Igora Royal since 1980. Widely recognized as one of the most utilized professional hair colour brands. Reliable, vibrant, true color with uncompromising grey coverage and unbeatable retention. Visit our superstore to consult with the latest physical, true to colour Schwarzkopf Igora Royal Colour charts and choose from over 90 shades. Shop online for our great prices and FREE delivery*. Features New High Definition Technology The Igora Royal High Definition Technology features high-definition pigment matrices for clearest tone direction, enhanced true-to-swatch results, amplified intensity and maximum coverage. Stunning, Precise and Intense Color Results 40 NEW beautiful shades Absolute true-to-swatch results Up to 50% longer color retention* Up to 25% brighter color vibrancy** Fashion colors with up to 70% white hair coverage and with the highest vibrancy on coppers, reds and violets Perfect color equalization, even on porous hair The clearest lifting shades and advanced care, for maximum contrast & shine 60g/2.1oz