Persuasion by Arlene Dickinson (Dragon’s Den), Softcover Book.

Persuasion by Arlene Dickinson (Dragon’s Den): A New Approach to Changing Minds. Softcover Book. 9in x 6in. Published 2012. 270 pages. Great used condition. At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada’s largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons’ Den, she is one of the country’s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion.