RARE and vintage A&W bear. For show or Can be hung on artificial trees..etc

The Great Root Bear, also called Rooty, is the mascot for A&W Root Beer. It was first used in 1974 by A&W Canada, and was adopted by the American chain in 1976. In a long-running television advertising campaign for the Canadian A&W chain, his theme was a tuba-driven jingle entitled "Ba-Dum, Ba-Dum". The jingle was released as a single by Attic Records in Canada. It was credited to "Major Ursus", a play on the constellation name Ursa Major, which means "great bear". The famous Canadian composer and B.C. Hall of Fame enshrinee Robert Buckley helped compose the song. In the late 1990s, the Great Root Bear's role as mascot was reduced for the restaurant chain, ultimately replaced by "The Burger Family", although it still appeared in various capacities for the restaurants and on A&W Root Beer cases in Canada.