Selling the Book: A Bookshop Promotion Manual - 1977

Hmm, maybe I should read this book... "This is a book about how to sell books. Its concern is the full range of bookshop promotion services and opportunities which induce the transaction implied on the front cover—the purchase of a book. Although primarily intended for bookshop management and staff, the emphasis on methods of attracting customers to the bookshop, and on stimulating awareness of books, is relevant also to publishers and, indeed, to all involved in the promotion of books and reading. The contributors, including publishers and a librarian as well as experienced booksellers, discuss the nature of bookshop promotion, individual title campaigns, the proper exploitation of sales aids, advertising, display (including fittings and layout), public relations, book clubs and book tokens.. Throughout the book, the interlocking relationship of booksellers and publishers in creating the point-of-sale result provides the theme around which the practical methods of book and bookshop promotion are woven. On occasion controversial, and not without humour, this practical handbook should reinforce the knowledge, and the interdependence, of booksellers and publishers' sales managers in achieving the culmination of the publishing process—selling the book." Selling the Book: A Bookshop Promotion Manual. Edited by Sydney Hyde Published 1977, Clive Bingley Ltd, London Hardcover. Approx. 5.5x8.5in. 127pp. In good condition.