Sugar Bear Post Cereal Golden Crisp Mascot Vintage Sitting Plush Toy 10” Stuffed

This bear is an overall good condition but there are definitely some signs of use. You’ll see some balding around the stitching and scratches on the eyes. This bear sits at about 10 inches. Super rare collectable piece. He is wearing a red turtleneck sweater. The brand is best made toys limited. I know that this is vintage, but I am not sure of the exact year. My guess is sometimes in the late 70s to early 90s. You probably know better!