The Business of Fashion : Designing, Manufacturing, and Marketing.

The Business of Fashion : Designing, Manufacturing, and Marketing by Leslie Davis Burns. 2002. There is wear on the cover as well as a coffee stain through the first 70ish pages. Get a college fashion education from home without wasting the time and money! This edition of this authoritative text has been updated to provide the latest information on the organization and operation of the fashion industry. It traces the steps of fashion apparel,accessories, and home fashions from research through design, manufacturing & marketing, all the way to the final sale to the consumer. It explains the industry's various components, emphasizing technological changes & global perspectives. Learn how fashion lines are designed, manufactured, marketed & distributed. The book covers the full supply chain – from textiles to fashion brand production – as well as supply chain management & competitive strategies so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth & evolution of online retailing, expanded omnichannel strategies & changes in international trade, among others. Educational design sewing management apparel industry school university clothing textbook 💸Don't have a Poshmart account? Save $15 CAD on your first purchase when you create a new account using referral code "missfinelines"