The Lady Persuaders - 1960s women's magazines & their cultural role

"Women's magazines are big business in the United States today. For the top ones, circulation figures are in the millions. What exactly has been their influence on American women? Are women's magazines disseminators of enlightening information, or are they artful propagandists of the matriarchal society? Do they provide stimulating diversion, or mentally paralyzing pap? Ever since 1830, when Louis Antoine Godey started his "Ladies Book", women's magazines have been many things to successive generations. In this book, Helen Woodward, who has herself been many things to many women's magazines, takes a look -- with an acidly diverting charm -- at this pervasive American phenomenon.." - The Lady Persuaders - Helen Woodward Published 1961, Ivan Obelensky, Inc. New York. First printing. Hardcover. Approx. 6x8.5in. 190pp. Dustjacket shows various nicks and wear consistent with vintage. Book itself is in good condition.