The New Account Manager. Paperback. Written by Don Dickson and Craig Davis.

When it comes to the creation of great advertising and the delivery of effectively integrated communications programs, there is no function more important than good account management – just ask any client. That’s what makes this book so valuable. The New Account Manager is thoughtfully crafted by two advertising-veterans-turned-educators with combined 30+ years in the agency business. They combine traditional account management skills with the new challenges of today’s always-changing environment, and the result is a bright, practical, and thoroughly readable approach to “one of the most amazing jobs anywhere.” “The New Account Manager is the best and most complete text on the market. This new edition takes a good thing and makes it even better. The organization and the insights are invaluable, and the inclusion of ‘new media’ is very topical and important. This book is a primer for understanding one of the most important roles in a successful marketing communication agency. Every agency and student who wants to better understand the role and execution of account management should have a copy of this book.”(Alan Campbell, University of Miami, and COO, MARCA)