Vintage Blank California Rose Bush Postcard Ephemera, Happy Mail, Gallery Wall

Publisher/Printer: The back reads M. Rieder, Publ., Los Angeles, Cal. – Made in Germany. Rieder was a well-known postcard publisher active between about 1901–1915. Germany was the powerhouse of high-quality color lithograph postcards at the time. Postage rates printed on the back: 1¢ domestic / 2¢ foreign postage was the U.S. standard before postal rate changes in 1917, which helps date it to pre-WWI. Design: “Under a California Rose Bush, the largest in the World” — this is a real landmark postcard, likely referencing the famous Lady Banks’ Rose in Tombstone, Arizona, which was a popular subject on early souvenir cards (though California claimed its own giants). The tinted lithograph style, with its painterly hand-colored look, is classic circa 1907–1915. Divided back layout: The back shows “THIS SPACE ABOVE IS RESERVED FOR POSTMARK,” which indicates it’s from the early divided-back period (1907 onward). 📌 Era/Style: Early 20th-century tinted lithograph, divided-back postcard. Likely 1907–1912, printed in Germany for the U.S. souvenir market. Great for: 📮 Sending actual snail mail with retro flair 📓 Junk journaling, scrapbooks & mixed-media art 🖼️ Framing for home décor or gallery walls ✒️ Collecting for the historical value