Writing White Papers, Nonfiction Hardcover Book, Michael A. Stelzner, Like New

Writing White Papers: How to Capture Readers and Keep Them Engaged - a nonfiction hardcover book by Michael A. Stelzner. Jumpstart your business and technical writing career by learning how to write white papers. Published in 2007. 199 pages. In Like New condition. From the back cover: The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project - from performing the needs assessment to attracting prospects with creative marketing tactics.