Brand new and unused. What is it: Bobbi Brown's boldest, most vibrant color ever. This sumptuous formula dramatically boosts moisture levels while intensely rejuvenating lips, keeping them comfortable and conditioned-even after it's removed. Now in 30 shades, with a sleek gold tube. It's luxury, redefined. Why is it different: Intensely rejuvenates lips to visibly reduce the appearance of lip lines with lasting moisture and help relieve lip flaking. Plus, just one swipe delivers maximum-coverage color. Who is it for: Anyone who wants the ultimate in color and treatment benefits in a lipstick.