The perfect shade of pinkish beige! Couture color in velvet sheen. Very light and comfortable formulation. Not too warm, not too cool. I intended to buy the long wearing Rouge Dior Forever lipstick in shade 100 and bought the Rouge Dior velvet bullet instead. Someone put it in the wrong spot and I was so excited to see the 100 in stock, I bought it without checking. Brand new in box. Magnetic closure. Beautiful.